Just a heartbeat away from the peaceful green corridor of Haig Walk is Figment’s newest residential shophouse addition at 28 Crane Road. Their marketing team approached me to cover their interior shoot of 5 bedrooms, the shared common spaces the local artist collab they did.
One of the highlights of this property that is rarely seen in residential shophouses is the elevator that made accessing the first to fourth floors a breeze. Each room, including a loft was uniquely and tastefully decorated and their hardworking team and I staged each space to best fit the vibes Figment wanted to showcase. As their brand book featured warm, inviting hues, the property photos were processed that way to best match their brand guidelines.
